Which I've done in various guises all my life. Some of them were boring (writing sales literature for software) and some have been exciting (impersonating a French equine veterinarian).
Two things I have learned over 20 years of marketing and living across the world: 1. If people are happy they will buy. If they are not, they will not. 2. Barbecue/Grilling is the universal language. So two truths can be applied in both marketing and life: 1. Do something that makes people happy and they will buy from you 2. You … [Read More...]
There's a lot of talk, tweet and blog activity over the recent changes to Google's search algorithm that attempts to improve the quality of results on the world's dominant search engine. After taking the axe to Content Farms that Google believes are primarily sites of poor quality content and spam, … [Read More...]